Pro golfers brainstorm “viral” video ideas

Highlights
European Tour Originals presents The Content Committee. Tired of being asked to take part in ‘viral’ videos by ‘media types’, five European Tour stars decided to take matters into their own hands and assemble The Content Committee. Ahead of the Abu Dhabi HSBC Championship, the first Rolex Series event of 2019, Thomas Bjørn, Tommy Fleetwood, Eddie Pepperell, Henrik Stenson and Lee Westwood got together to thrash out an all-new content strategy for the European Tour in 2019. Convinced they could come up with better concepts on their own, the results speak for themselves.
New Year. New ideas.

#TheContentCommittee

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