Equipment

In the summer of 2016 Justin Thomas was frustrated with his putting and went to Scotty Cameron’s putting studio seeking a solution. The result was a prototype Futura X5 putter with a welded neck that allowed the larger head to behave more like the blade Thomas had been using. That design now goes from the

Titleist is giving two new drivers a test run on the PGA Tour and European Tour this week, and images are cropping up in the usual places, including the USGA’s list of conforming clubs. On the list are two new models, the TSi2 and TSi3, seemingly the followups to the TS drivers introduced on tour

As fitting has become more the standard way of buying golf equipment, the one category that still remains something of an afterthought is the ball, the one item you use on every shot. That obviously makes no sense (like buying a whole new wardrobe but not any shoes), and it’s why ball companies are continuing

Over the past few years TaylorMade has assembled one of the most impressive tour staffs seen in golf, with Dustin Johnson, Rory McIlroy and Jon Rahm (each of whom have reached No. 1 in the world during their time with the company) as well as Jason Day, Collin Morikawa, Matthew Wolff and Rickie Fowler (golf

The new Srixon Soft Feel, the 12th generation of the company’s two-piece ball whose primary attribute has long been thought to be evidenced by its name, is staking a fresh claim toward distance now, too. Long about the relatively soft compression of its core, the new Soft Feel employs the latest update to the chemistry

The G425 was put on the conforming list this week, and a Ping spokesman said the driver would be available for some LPGA of Japan players at this week’s Nitori Ladies tournament. The club is expected to be introduced to the Asian market in the coming weeks, but there is no official word on when

Just five days before the start of the 2003 U.S. Open at Olympia Fields C.C., Dave Billings, president of Dogleg Right Golf, received a startling piece of news from the USGA: The backweighted Superline putter his company made—and Jim Furyk used—had been ruled nonconforming by the USGA. That sent Furyk scrambling to Bettinardi Golf’s headquarters

For those who think the counterfeit business in golf clubs has dried up and gone dark, guess again. A raid in China just turned up 120,000 phony golf products, the largest counterfeit golf equipment seizure in history. The raid was the result of the joint efforts of the U.S. Golf Manufacturers Anti-Counterfeiting Working Group and

When Phil Mickelson, a user of classic blade putters his whole career, started putting with an oversize mallet late last year, it was an indication that even for the most ardent blade proponent, the mallet’s benefits are too real to ignore. Luke Williams, Odyssey’s senior director of product, says Mickelson’s switch to a modern mallet

“Strokes gained’ statistics have become foundational on the PGA Tour for assessing player performance and improvement, yet for most average golfers it remains a mystery. Not merely is it hard for average golfers to understand it without memorizing Every Shot Counts, the 250-page seminal work on the subject by Columbia business professor Mark Broadie, it

It may not be well understood by the average struggling golfer, but designing golf clubs to combat bad swings, off-center hits, and wildly slicing sidespin is no casual pursuit. In fact, in many cases, says Callaway’s senior vice president of research and development Alan Hocknell, it’s much more challenging to help average golfers gain an

Titleist has a long heritage of taking a proven product and tweaking it to appeal to a wider base of players. The company continues that path with the release of its T100•S and T200 players irons in a murdered-out all-black configuration that’s sure to appeal to the Titleist aficionado seeking to add some additional cool

With that box more than sufficiently checked, the company’s follow-up to those irons—the P•7MB, P•7MC and P•770 irons take those designs a step further. The new P•770 iron might shout tour-pro ability in looks, but features characteristics that allow better players who don’t play for pay to use them effectively. The construction is a forged

Face it—you can’t hit a 3-iron. You probably can’t hit a 4- or a 5-iron very well, either. But you’re loathe to carry bagful of headcovers, too. If that sounds like you then TaylorMade’s new SIM UDI and SIM DHY might be worth a look. The company’s SIM Max rescue clubs have gotten the attention

There are not many companies, if any, that can introduce five sets of irons at one time—throw in a specialty set of long-iron replacement hybrids to boot—and still make you believe that each has its place. But that’s precisely what Mizuno has done with its next iteration of its modern JPX lineup. The five branches

While all the technological enhancements to mallet putters today have made the oversized putter more acceptable to a wider audience, TaylorMade is taking the next step toward merging the blade and mallet communities: A mallet that’s only skin deep. The new TaylorMade Spider FCG may occupy the same space as the company’s familiar extreme perimeter-weighted

The breadth of Titleist’s Vokey SM8 wedge line always has been one of its appeals to many players searching for the right loft, grind or finish. The company has added to an already strong lineup with the addition of a Jet Black raw finish with an all-black configuration. Many all-black clubs are referred to as

Cleveland’s HB Soft putters have shown technology and refined looks in putters need not always come with a driver-sized price tag. Now the company is expanding the lineup to include a new finish in the HB Soft Premier, new models in the HB Soft and new thinking about how the choice of grip needs to

TaylorMade has made significant progress in its wedges in recent years, with its milled grind technology helping provide a consistency from wedge to wedge it previously did not have. In expanding its Milled Grind 2 line, the company has added a 56- and 60-degree model with the grind based off its most-famous staff member: Tiger

If Mizuno wedges have a hallmark, it is not that dissimilar from its irons. It’s the leading maker of forged wedges with classic, precise, traditional shapes developed by and with an appreciation for the better player’s eye in mind. Well, with the new ES21 wedges, the Mizuno team is asking golfers to reorient their thinking,

When Tiger Woods changed putters at the PGA Championship at TPC Harding Park the Internet went berserk. Now, certainly anytime Woods, well, breathes, the web goes crazy, but in Woods’ case that meant the benching of his Scotty Cameron by Titleist putter with which he had won 14 of his 15 majors. Of course, as

Every round will offer a chance to win the $1-million grand prize, in addition to Callaway equipment giveaways, including the company’s new Mavrik driver, the Odyssey Triple Track putter, Callaway Chrome Soft golf balls and more. There are a handful of pre-tournament questions to answer (enter by going to callawaygolf.com/fanbeat), and each round will offer

Srixon’s Soft Feel Brite line of fluorescent-hued golf balls unveiled its second generation, looking to appeal to a segment of the marketplace that might be bigger than you think. According to research on serious golfers by Golf Datatech, more golfers are at least somewhat interested in playing a non-white golf ball than would rather not.

The PGA Tour has played 29 events so far this season, and as we often see, a hot putter is a big reason that each of these winners have lifted trophies in the 2019-’20 season. Employing a variety of shapes and styles, the putters used by those players are as varied as their strokes. Currently Scotty

Through the 29 events played in the 2019-’20 season thus far, just five equipment companies have been represented in the bags of the winners. Ping leads with 10 after Michael Thompson’s victory, followed closely by Titleist with nine wins. TaylorMade has six, Callaway has three and Cobra one, with Bryson DeChambeau’s win at the Rocket

It seems easy pickings to turn a curious eye to a direct-to-consumer golf ball brand that markets via non-traditional locales like skate parks, pushes new colors that trend toward Myrtle Beach putt-putt, and seemingly created the bulk order discount online golf ball sales model. But that’s getting lost in the obvious. Looked at another way

For the past two years we’ve brought you our 13 dumbest things in golf and 13 (even more) dumbest things in golf. These collections of abominations of the golf soul were designed to educate and inspire debate. Of course, we all know there is no shortage of fodder for such things. Golf is a wonderful

The coronavirus pandemic has changed a lot of things for those of us who play golf. While absolutely thankful most courses are open, after a few months it’s natural to want some of the creature comforts we’re used to. For some, that means having a locker-room attendant to take care of your golf shoes on

If you think the latest set of irons from Miura Golf is just an over-the-fireplace replica confection, consider this: The set is the creation of two legends with a combined 120 years at the top of the game. And one of them is Jack Nicklaus. The new limited edition Nicklaus-Miura Commemorative irons not only reflect

Arccos, which has made a habit of introducing paradigm-shifting game performance analytics from the use of GPS club sensors and PGA Tour-level stat packages for the average golfer to incorporating artificial intelligence and machine learning into its Arccos Caddie in-round playing strategy recommendations. But its latest offering might be its most important. Why? Because it